SPORTS
MOTION, ACTION,
INNOVATION
SPORTING EVENTS
With the growing popularity of sports and sporting events in India, it’s the perfect time for brands to ride the sporting wave to engage with audiences. Leveraging our experience of developing creative IPs and end to end executions, brands can be rest assured of their sports events with us.
Intellectual properties
Capital T20
Be it Twenty20 or ODIs, cricket seems to be ruling the roost. And when employees are in a cricket frenzy, can corporates be far behind? Capital T-20 Corporate League is an annual event that’s seen participation of employees from across units and locations from more than 150 corporates.
Capital Knockout
A tournament exclusively for amateurs, the city’s largest 5-a-side football tour, is the perfect platform for one to demonstrate their abilities on the field. Numerous amateur footballers from across the city come together to compete for the coveted title of the first C5K champions
Strategic partnership
Premier Futsal
Premier Futsal is the world's biggest private franchise based tournament featuring ex-football superstars like Ronaldinho, Ryan Gigs Paul Scholes, Deco, Hernan Crespo and Michel Salgado, Falcao and many more. With a made-for-TV product, Premier Futsal has already become the global leader in futsal, surpassing all viewership of other global futsal events combined. Premier Futsal is now amongst the biggest private sporting events in the world and had a global viewership with an overall reach of close to 750 million people.
X1 Racing League
The Racing League is the world’s first professional franchise-based motorsport league creating next-gen heroes to represent India in motorsports, racing league & sports championships. The League was launched in India in 2019 at BIC, Delhi and MMRT, Chennai, with 6 teams and 24 race drivers, both men and women. The professional drivers included names like former F1 champion Niki Lauda’s son Mathias, and F1 winner James Hunt’s son Freddie. This event was a huge event supported by multiple established businesses in India.