Dubai Fashion Week(DFW) is a fashion trade event aimed at bringing together major advocates
of the fashion industry.It is now a permanent feature on the international fashion week
circuit alongside London, Paris, Milan Sydney and New York and others showing new season’s
collections twice a year to media, buyers and private clientele. Spring/summer collections
are held in late October, autumn/winter collections in late March.
In recent years the event has consolidated its role in the region as the Middle
East fashion week. Regular designers now participate from other fashion centers around the
Middle East including Bahrain, Egypt, Lebanon,Qatar, Syria, Turkey as well as the United
Arab Emirates. Designers from Indian subcontinent have also chosen to show their collections
in Dubai.
DRW concept is retail focused for fashion & lifestyle sectors, activating on-ground branding/marketing opportunities for all stakeholders.
There is no better way to celebrate Holi than grooving to Bollywood Music which captures the very essence of our beloved festival of colors. As an outtake from our previous four editions, every year promises to be more inclusive, more intimate and worth your while all the more!
It’s the festival where stories are narrated in colours of folk music and where musical boundaries are pushed to create scintillating performances. It’s an experience of a lifetime for both the audience and the artist as well. It’s an evening of sheer entertainment and education of our great musical traditions.
IBFW is the most opulent and highest profile fashion week in India. It leads the fashion industry through creative influence and is strategically repositioning Indian fashion in the global fashion economy. IBFW showcases the latest trends and designs in bridal couture by leading fashion designers of India.
On the occasion of Women’s Day, XIAOMI wanted to do a CSR + Experience Zone for all the mall walk-ins. The idea was to pull maximum crowd, introduce, engage and promote the MI range of products in a 10x10 space kiosk which could be dismantled completely and reused for any future brand activity.
Not only was the brand able to successfully achieve the motive of the CSR activity, but also additionally benefited from consumers walking into the MI Store within the mall, which helped increase sales. Capital Group team was given a TAT of 24 hours right from the conceptualisation to the execution, and amidst all the challenges the results was a sheer showcase of a team that believes in unity and strengths of each team player which is our success mantra.
The concept of the entire sequence was bringing the winner’s and their families from their homes to the dealership and then revealing the winner’s prize. The entire journey was recorded by our video team to create an engaging content which was further shared across social media to generate extra mileage.
Capital Group executed the complete setup and designed the prize unveiling ceremony at the dealership. Our team of videographers followed the entire sequence of the customers journey. A short film of the unveiling was posted across several social media sites to create a buzz across their target audience.
